The Clarenbridge Oyster Festival is the longest running festival of its kind in the world. It is known worldwide, with people travelling from all corners of the globe to experience the unique atmosphere of the event. Sigmar is a recruitment agency with offices nationwide. We work with Sigmar's Galway office to provide their print advertising requirements. This has included local press such as the Galway Advertiser, and specialist media such as Cara (Aer Lingus's in-flight magazine).
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Health and Safety Essentials is a firm based in Trim, Co. Meath offering a full range of services including H&S consulting, training, security services and event safety. With clients that include the FAI, Health and Safety E...
Total Energy Management (TEM) are suppliers of a complete range of environmentally friendly building products. These range from solar panels to commercial condensing boilers. With offices in Dublin and Galway, TEM supply these ...
'The Village' in Cloughjordan, Co. Tipperary is Ireland's first sustainable eco-village. The project is a huge undertaking, with those involved committed to developing a fully sustainable community. They have been working...
Ecopoliticsonline.com publishes books and journals related to ecological issues in Ireland. The site's editor, Dr Liam Leonard from N.U.I., Galway, is a leading researcher and author in this field, having published three book...
Fat Freddy's is a very popular restaurant on Galway's Quay Street. We have provided Fat Freddy's with a range of design, including:Matant is an innovative new creation by an Irish company. It’s a mobile phone encryption system which enables a user download or create languages to encrypt text messages....
Marketing AuditMarketing Audit If you are considering conducting a marketing campaign for your business, where do you start in the planning? The first step is to audit what you are currently doing internally in terms of marketing. The first section here, Internal Audit can be broken down into the following categories: Branding and Graphic DesignMarketing provides the means by which a business projects itself to its customers, and also how it interacts in the market. It is very important that your philosophy and values and the way you do business are reinforced by every aspect of marketing.
This month we take a closer look at Graphic Design, at how it works in your marketing plan and how important it is to your whole business.
It’s essential that you put a good deal of thought into the ‘look and feel’ of your business. Advertising in a Recession
You would do this, of course, only if you view advertising as an overhead. If you consider it an investment, which your marketing budget is, you wouldn't dream of cutting it. marketing, which includes advertising, is an investment in growing your business. Marketing in a Recession
Obviously companies should be run on as cost efficient a base as possible because any saving on unnecessary expense goes onto the bottom line. In my experience, in recent years this hasn't been happening as in general, business has been good, almost easy, and overheads haven't been kept as tight as they should. Cutting back on waste is vital now. However, a company can only cut so far before they start to cut into the core of the business. |
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In times of a downturn one of the easiest areas to cut is advertising. Its' easy because a manager can simply decide to make the cut and, unless they are tied into a contract, then do it. It's not like trying to get a reduction in rent, which means negotiating with the landlord, or reducing over heads like phone or electricity bills which entails putting controls and systems in place. Advertising can be cut, just like that.
In the last few months the companies I have met with have been divided into two camps regarding the recession. About half of them were cutting back on everything possible in an attempt to ride out the storm. The other half have been re-evaluating their marketing strategy and increasing their spend. Which is right?